Unlock the Decade's Best Performing Asset for Your Team
With Gradual, enable your team to buy Bitcoin & other digital assets directly from their paychecks, using post-tax income.
Meet Workforce Demand
55 million U.S. adults—about 1 in 4—own digital assets.
Stand Out with a Modern Perk
Attract & retain top talent that values digital-first financial tools.
Become a Referral Partner
Join our mission to make Bitcoin accessible to more companies and employees. As a Gradual partner, you’ll earn competitive referral rewards while helping organizations offer a modern, financial wellness perk.